Powertrain BU [Competitor Intelligence Research]

Project Background

Company U (client) is a leading JV in auto spare parts industry. Due to the saturation of the automotive market and fierce competition, the client wants to build up a systematic competitive strategy to keep its leading position.

The project is to study client’s competitor company D’s powertrain BU and present a holistic company structure and key product strategy.

Project Scope

Project Execution

The project included one-on-one interviews with over 30 insiders. By dividing company D’s business unit, we developed specific and logical analysis structure, including its financial report in past 3 years and sales report, which led to their growth point.

Based on the analysis of growth point, ZK consulting developed comprehensive product competition model including lifecycle, production line, capacity, and expansion plan, etc.


ZK Consulting developed a comprehensive research structure and presented reliable information including finance, R&D, sales, production, product lifecycle and so on. The results gave our client a holistic view of and support for their competition strategy. The outcome is highly appreciated by their management.

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